Hope & Light
Community Producer - Different Light Collective
Funded by East Lindsey District Council
The project is quite literally a shining example of how the arts can work with local people and local businesses to benefit the community, particularly during the challenging time of a global pandemic.
The project was produced and delivered by the Different Light Collective (Producer Simon Hollingworth, Creative Technician Andy Johnson Smith and myself). Digital and visual artists were commissioned.
East Lindsey District Council and the Different Light team worked with local businesses and town councils, to find suitable locations for displays in unoccupied shop windows and projections onto buildings, in four market towns: Alford, Horncastle, Spilsby and Louth.
Local people were then encouraged to send in their own artwork and this was incorporated into a series of creative digital animated films. More than 1000 local people took part. Each town had a different theme; Stars in Alford, Snowflakes in Horncastle, Xmas Trees in Louth and Crackers in Spilsby.
The colourful displays and projections not only brightened up peoples lives during a very dark December, but also contained ‘shop local - stay safe’ messaging.